But in all seriousness, live chat can help you provide excellent customer service, close customers who are on the edge and learn more about your target market. In fact, in this post, we detail how to use live chat to survey your customers so you can improve your marketing. You can also receive notifications when visitors arrive on your site even before a chat conversation! Conversio Cart Abandonment Recovery Cart Abandonment Recovery Email If we wrote “What makes a good eCommerce website”, Conversio would top our list. It automatically sends emails like the one above to try to recover abandoned carts. (Side Note: The advice in this article does apply to eCommerce sites as well. So if you have an online shop, rest assured you’re not wasting your time by reading this.)
Anyway, with 69% of people abandoning their carts on average, you’ll be taking full advantage of this tool. They also offer services like newsletter sending, product recommendations, and a stronger site search bar. MailChimp Email Opt-in Forms Have you ever seen an in line opt-in form like the one below, and wondered how to get one on your site? Free Bonus: Enter your email to get a free website redesign checklist, along with a PDF version of this post. Enter your email address SEND ME THE CHECKLIST Well, we use MailChimp and a premium MailChimp WordPress plugin to do it. Here’s a 60-second explainer video:
AddThis Social Sharing Buttons See the sharing buttons to the left of the screen? They’re from a plugin called AddThis. AddThis also has a few other features like a follow button and a related posts widget. Yoast SEO We talked about how SEO is important for a modern website. Yoast SEO makes on-page SEO super easy. It gives you a checklist to show you what you need to add/edit to optimize your page for the keyword you choose: Yoast SEO WordPress PluginW3 Total Cache Load speed is critical for SEO and usability. One of the ways to increase site load speed is with browser caching. W3 Total Cache makes caching super easy.
Here’s a guide to help you set it up. Google Analytics What’s free, easy to install, and highly beneficial? Google analytics. Google analytics can give you SO much insight on where your traffic is coming from, going, and stopping. And since it’s free, there’s no excuse not to use it. Here’s a guide to installing and using Google analytics. Real-time Visitor Monitoring: Frequently Asked Questions Conclusion We’ve come to the end of our journey. Give yourself a pat on the back. So what did we learn? Basically, your website is your business card. It’s the thing everyone – your customers, shareholders, friends, family, and cat – sees when they think of doing business with you.
By keeping your website looking sharp, you ensure everyone who visits it views you as trustworthy, professional, and worthy of doing business with. Plus, a strong website pulls in traffic through Google, gets links from authoritative sites, and is shared more often. We’re in 2020. A great website is no longer a “nice to have”. It’s an absolute must. Did you redesign or launch your site after reading this guide? Please share it with us in the comments below! And, as always, feel free to ask questions. In today’s digitally connected world, it’s not enough to just provide a service well—you also have to market. No matter what type of business you’re in, having a strong online presence can help increase the weight of your brand.
A strong online presence can grow your audience, engage existing customers and help you sell more easily. All of this begins with having a website that speaks to your business’s unique offerings and message. Creating a website can seem daunting, but you don’t have to do it alone! has hundreds of skilled independent professionals with extensive experience in web development that can partner with you in building your website. If you decide that building a website is something you want to do on your own, there are many tools at your disposal to make this process easier. This step-by-step guide will show you how to: Define your vision for your website Purchase a domain name Choose a hosting provider Pick a website builder Select a website theme Plan and produce page content
Add functionality for your business Start measuring key metrics Test for bugs and compatibility issues Adapt to keep up with customers Build your website with the world’s best Define your vision for your website Before you can dive into website building, you’ll need to do a little bit of homework. You’ll want to begin planning what you want your site to accomplish. Is your goal to drive more readers to your blog? Do you want visitors to make a purchase? Once users hit your site, what do you want them to do? Asking yourself these key questions will help you define your website’s purpose. From there, you’ll also need to consider the website’s function, design and content. Function
Here, you’ll decide the main objective of your website. Maybe you provide a service, like consulting, and want to encourage users to reach out via a contact form. Perhaps you plan to sell products in an online store and need an e-commerce platform that allows users to view specific product pages. Or maybe your objective is to educate and create readership. Take some time to think about how your website can best serve your business and keep this function in mind as you begin to build. For example, suppose you’re a photographer and need to showcase your skill set. In this case, the main function of your website would be to display your work. On the other hand, if you run a communications agency, the main objective of your website would be the specific services you provide (public relations, content development and marketing, etc.). Join the world's work marketplace Find Talent
Design It’s important to have an idea about what you want your website to look like. Perhaps you’re looking to create conversations by showing users a portfolio of work. In that case, you might want a grid-like layout with templates that are easily repeatable to showcase new work. You might decide on-brand colors, logos, and specific imagery that ties into the overall look you’re hoping to achieve. Whatever web design you choose, make sure it’s flexible enough to serve your function and simple enough to maintain. It should also align with your brand’s personality. Content What type of content will you need to live on your new website? Creating a quick sitemap of the pages that you’re hoping to create and what needs to be on each is a great way to get organized. You can easily do this in Google Sheets or Excel. Once you’ve chosen your pages (for example, “Home,” “Blog,” “Testimonials,” “Portfolio,” and “Contact”), decide what information you want to put on each page. If it needs to be created, make that a priority. If you already have content, start compiling it.
Browse Project Catalog for more web development services. Purchase a domain name Next, decide on a domain name for your website. A domain name is the address visitors use to find your website. For example, if your business is “Sydney’s Catering,” pick a custom domain that easily describes your business. You can choose your business name, but you’ll need to do a quick domain search to determine if the name is available. It’s best to compile a list of possible domains before running a search. Domain registrars are accredited companies designed to help you buy and register a domain name for your website. While there are many domain name registrars, a few are Domain.com, Bluehost and GoDaddy. To see if the domain you’re hoping to use is free, run a search on a domain name registrar site. If the name you want is available, great! If not, keep trying until you find one that’s not already taken. Once you find a domain name, the registrar usually makes it easy to purchase it online, giving you access to your domain in minutes. Domain names typically cost somewhere between $10 and $15 annually. However, there are free domain name options available, usually included as a special offer to new users by the registrars listed above. Looking to set up a Website but not sure how much money it will take? Try the Free Website Cost Calculator tool to estimate costs associated with setting up a website.
Choose a hosting provider Now that you have a domain name, it’s time to find a hosting company for your website. Choosing a hosting provider is important, especially if you plan on conducting business primarily through your website. Websites need storage space for files, images and content. Where is it stored? Web hosting provides a physical location for your website content. For this reason, it’s important to look for a hosting provider that offers enough bandwidth for the site traffic you anticipate receiving. If you plan on starting small, look for a plan with upgraded options that you can select at any time to boost your bandwidth. Security is also a concern when choosing a web host. If you want to keep your site secure and handle minimal updates on your own, select a hosting service that handles routine web maintenance and offers security features like an SSL certificate, which will ensure users are protected when accessing your business website. It’s important to research web hosting providers, as your website’s needs might be unique. When choosing a hosting provider, consider the amount of storage you need, the guaranteed uptime and budget.
While there are many web hosting companies, here are some popular hosting providers: HostGator: Easy, moderately priced and unmetered bandwidth with the option to use their website building tools Bluehost: Fast, reliable hosting solutions with advanced security add-on options GoDaddy: Offers a variety of hosting solutions for as low as $1 Hostinger: Fast and scalable hosting options starting at less than $2 a month DreamHost: Affordable, customizable hosting solutions Pick a website builder Now, you’re ready to select a website builder. There are many user-friendly platforms, so you’ll need to keep your function and website design concepts in mind when choosing a platform. Here are a few attributes to consider when selecting a website builder: Customization options: If you like to change your design often, you’ll need a website builder that is easy to change and customize. Finding a website builder with a lot of templates can help you redo the look and feel of your site without much overhaul. The good news is that you don’t have to know a thing about front-end development for different platforms—you can find a skilled web designer or web developer on a platform like .
Features: If you’re building a blog or portfolio site, make sure you find a website platform that offers easy-to-use portfolio and blog post options or widgets. If you’ll be adding videos to your website, find a web builder that makes it easy to add video code to your site. Lastly, if you want to sell products, pick a site that makes it easy to conduct online sales, like WooCommerce or Shopify. Usability: No matter your experience with website platforms, make sure you find a website builder that’s easy to use and update. Many builders offer free trials, so you can poke around and begin building, allowing you to find the most intuitive interface. SEO practices: Making a website is only half the battle—you also need to draw traffic to your site. It’s important to find a site that makes it easy to incorporate SEO tools, from meta descriptions and titles to keywords and tags. Price: Luckily, most website platforms are similarly priced or have free trial options, but remember to keep the monthly or yearly cost in mind when selecting a platform. Knowing the basics about website builders is a good start, but how do you choose one for your new website? Determine your goals. For example, if you’re a designer wanting to display your projects, choosing a website builder that is customizable might be your best option. On the other hand, if you run a jewelry business, you may want to look into a site with good e-commerce options and one-click shopping. Here’s a quick glance at popular website builders: Wix: Wix is a website builder designed for those who crave freedom. They offer a free website option with add-ons or other paid options. With the help of an automatic website creator, it’s much easier to use than other options. If you use Wix, you’ll need to take a more hands-on approach, though, as the platform is less structured than other options. Whether you’re into blogging, social media or design, Wix provides the perfect space to share your work.
Squarespace: Although not as intuitive as other website builders, Squarespace offers several add-ons, templates and tools. Plus, your website will always be optimized for mobile devices. This website builder is best for e-commerce and small businesses with lower transaction rates. Weebly: For those wanting an easy-to-use website editor, Weebly might be the perfect option. However, it might be limiting to those wanting to heavily personalize their website since they have fewer add-on and customization options. WordPress: We’re referring to WordPress.com, which is easier to use than WordPress.org, which is an open-source software, which can take some time to learn. A WordPress site is best for bloggers and writers, as the website editor is more limited in terms of design but can be very easy to start using. Shopify: This user-friendly website builder option is best for e-commerce stores. The platform was designed with product and sales descriptions in mind. Because of this, Shopify’s website set up process helps ensure you don’t miss any essential e-commerce-related steps. Select a website theme Now, it’s time to consider your website’s theme. This process can feel a bit overwhelming since many web platforms offer so many options. Here are some key components to keep in mind when choosing a theme:
Look and feel: This is the most important aspect to consider. Finding a theme that matches your website design vision is important. But don’t just fall in love with a design and select it—do your research. You’ll also want to check the theme details to make sure key areas are easily updatable so that you can customize them for your website. Popularity: You may decide you want a theme that no other sites are using. However, if you will need assistance with web development, you’ll want to find themes popularly used by developers. A good web developer can easily tweak your look and feel to make any theme feel like your own. Keep in mind that you’ll have more options when choosing independent web talent if you opt for a theme that’s more well-known or widely used. Responsiveness: These days, finding a responsive theme isn’t optional. With so many people viewing websites regularly from mobile devices, it’s important to find a website theme that’s not only responsive but also allows you to edit your settings to customize better how pages will look on certain devices and screen sizes. Additional plug-ins, extensions and apps: Some plug-ins work better with certain themes. If you already know of plug-ins, extensions or apps you’d like to use, make sure they’re compatible with the theme you choose. While a DIY approach to website building might work for some, not everyone has the time, artistic eye or expertise to pull it off. Engaging an independent professional can help you build a professional website that meets your business needs. For example, an independent web designer can bring your ideas to light while also offering a unique perspective regarding website needs, usability, font type and size, website load speed, etc.
There’s a lot to say about getting the professional-looking website of your dreams. With , you can find experienced web designers offering hourly pricing within your range. Plan and produce page content Remember the sitemap you started building in step one? You’re ready to put it to full use. You’ll want to lock down every page you’ll need on your site and decide which content will be placed on your homepage, which pages fall into the navigation menu, and which should only be accessed through links and buttons across your website. Once you have your final page list, it’s time to determine how each page should look and the content you’ll need. If you already have some designs or content to use, great! If you need more, you don’t have to go through the process alone. Create a content plan (such as coming up with a few blog ideas to start with) and work with independent designers and/or writers on to fully flesh out each webpage. Just be mindful of including keywords in your website’s content. When it comes to search engine optimization (SEO), keywords can be as little as one word or a longer phrase. Either way, keywords alert search engines (e.g., Google) to what your page is about. Using targeted keywords can increase organic search traffic to your website, increasing brand awareness and converting potential customers.
Website DevelopingAdd functionality for your business You’re ready to add extra functionality to your website to enhance user experience further. Here are a few options to get started with: Scheduling apps: Do you want users to be able to set appointments? Integrating scheduling apps like Calendly or Square Appointments would be your next step. Look for the app you’d like to use and make sure it’s added to the correct pages on your website. Media plug-ins: Will you be hosting a large number of pictures or videos on your website? Media plug-ins can help you better organize and store this content, enhance the way it looks on your website, and offer you more robust storage options. E-commerce integrations: Do you need to be able to conduct sales on an online store? If you didn’t select an e-commerce platform, you might need to consider integration with a tool that can accept payments on your behalf. You can keep this simple with PayPal or Venmo integrations or build more professional stores using WooCommerce, Shopify or BigCommerce. Account creation tools: If you want users to log into your site to gain access to specific content or shopping tools, you’ll want to secure a plug-in or app that offers protected user accounts. Security apps: Keeping your information secure, particularly if you’re saving customer data like credit cards and passwords, is critical. These are just a few additional plug-ins and tools to consider. Do some research on your niche to find more that are well-suited to your industry or connect with an web developer to discover other recommended tools.
Start measuring key metrics Measuring your website traffic is key to growing your business and making money through specialized campaigns or web ads. You can integrate services like Google Ads and Google Analytics. Tracking metrics using free tools like Google Analytics can help you better understand your audience. Using cookies, Google Analytics can help you understand website traffic. For example, let’s say you post on social media about a sale on your website. Google Analytics can provide you with details regarding who visited your site. Curious if you have repeat visitors or if you’re attracting new customers? Google Analytics can show you data about new and returning visitors. Google Analytics also provides information about how many interactions a site visitor had within a specific period. Sessions, as Google calls them, start when a user visits your website and finishes 30 minutes after any activity. Although sessions finish after 30 minutes, you can adjust your settings for how much inactivity will lead to the end of the session. In addition to sessions, Google Analytics can tell you the average time visitors spend on a specific page. This insight is great for understanding how engaged visitors are with the content you create. Google Analytics can even tell you the type of devices visitors are using. This insight highlights the importance of a mobile-optimized site. It can also tell you if you need to work harder on mobile optimization. For example, an e-commerce small business owner might notice that their site’s visitors are mostly on mobile devices. To ensure their shopping experience is seamless, they might invest additional time in optimizing the site’s content for those devices.
There are also a variety of additional features you can pay for to better understand what users are doing when they visit your site. These include Ad Manager, Display & Video 360, Search Ads 360 and Campaign Manager 360. Furthermore, Analytics 360 includes customizable funnel reporting and access to advanced data and data-driven models. Test for bugs and compatibility issues Before launching your site, it’s important to test it for any potential bugs or compatibility issues. To get started, log out of your website (user experience can vary when you’re logged in) and test all of the links on your site. Make sure all buttons and image links work properly. You’ll also want to test videos, contact forms, the navigation menu and other apps to ensure they’re functioning correctly. Lastly, you’ll want to test compatibility and responsiveness from various devices (phones, tablets, large-screen monitors, etc.). You should also view your site in different web browsers (Safari, Chrome, Firefox, Edge, Opera) to ensure there are no compatibility issues. A QA tester can help ensure a full QA of your website and address and fix any bugs or compatibility problems.
Adapt to keep up with customers Once you’ve launched your new website, congratulate yourself! This is a major accomplishment that will bring you closer to achieving your business goals. Since digital media is at our fingertips, it’s important to keep your site current and updated. At this point in the website development process, it’s time to take another look at key metrics. Are there certain keywords that bring in traffic? In this case, writing a blog post with search engine optimization (SEO) in mind can help you continue to target your audience. Alternatively, you might have more projects to add to your portfolio. For example, you might have just taken wonderful wedding photos as a photographer—of course, you’ll want to add new pages to your website. Ultimately, updating your website regularly will help keep your content fresh and increase organic traffic. Build your website with the world’s best Creating a website that you can be proud of is important for any business. Websites attract new customers, bring in new readers and subscribers, and can help further legitimize brands and simplify the sales process.
Build your brand’s new website quickly and effectively by recruiting the world’s best web designers, writers and developers. Let connect you with top talent across the world to build your website right the first time. Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your company’s success. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business websites. If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business website compete effectively in the online marketplace. Looking to build a new startup website or make your current site more effective
Obtain a good domain name Your domain name, also known as your website address, is often the entry point to your site. It is important that it makes a good impression for usability purposes, as well as for search engine optimization (SEO). Here are some tips for coming up with an optimal domain name: Make it easy to spell. Try not to use slang, made up, or extremely esoteric words. Keep it as short as possible. The shorter it is, the easier it is to remember and type correctly. Use the proper domain extension. Try to always make it a .com domain name (as opposed to .net, .co, etc.) unless it is more appropriate to use another extension, such as .gov, .edu, or .org. Avoid numbers and hyphens. They are hard to remember and less elegant and memorable than word-only domain names, and may be misunderstood when vocalizing the domain name.
Make the address broad to facilitate future growth. For example, Amazon.com is a much broader website address than BooksOnline.com and allows Amazon to sell pretty much every type of consumer good instead of books only, as was its original purpose. Ensure it is memorable. With so many websites on the internet, it is important that your website name is catchy so people will remember how to access it in the future. Research the domain name. Google it to see if a similar website address already exists online, and search on USPTO.gov to make sure it does not contain any registered trademarks. Check if the price is right. Determine if you can purchase your desired website address at a reasonable price since most good domain names are taken and will need to be bought from the current owner. Avoid nonsensical names. Choose a name that conveys a meaning so that users will know immediately what your business is. Yahoo and Google are catchy names, but they were very expensive to brand, and your small business may not have the same budget. Create an SEO-friendly URL. When appropriate, try to come up with an SEO-friendly website address that includes keywords and geo-location; for example, “www.LasVegasElectrician.com.” Purchase secure, scalable website hosting with good tech support A website host (or sometimes referred to as a website hosting provider) is a company that offers the technology and services necessary for a website to be viewed on the internet. You connect your domain name to your hosting provider so that when users visit your website address, they are shown your website that you store on your hosting account.
Hosting services can cost anywhere between $2 to $100+ per month, depending on the kind of technology and support you choose. You can usually get a discount if you purchase a yearly plan as opposed to a monthly plan. Here are some guidelines for choosing a good website hosting plan: Although you can get a “shared server” hosting plan for as little as $2 per month, I would typically advise against this. Shared hosting means you are sharing a server and its resources with other customers, which can make the performance of your site suffer. Also, if one of the other websites on your shared server is hacked, it is possible for your website to also be infected. A “dedicated server” hosting plan is the most expensive option—cost can range from around $100 to $2,000 per month—but it would make your website perform the most optimally. Having a dedicated server plan means that the physical server machine is entirely dedicated to your site; therefore, all the resources are yours and it is more secure than a shared hosting plan, as long as the technology is optimal. However, it is much more expensive than what most small businesses usually are willing to pay. Once you have a very high-performing site, this may be what you need, but it is overkill for most early stage and small businesses.
The compromise I typically recommend is a “virtual private server” (VPS) hosting plan which offers the best of both worlds. The cost ranges from around $20 to $50 per month, which is affordable for the hosting services you will receive. A VPS is one machine that is partitioned to act as multiple machines, which gives it a similar affordability to shared hosting, with similar security and performance potential as a dedicated server hosting plan. Make sure your hosting company has phone and/or chat support so you can be helped quickly if you have a problem. Email support can often take too long and become frustrating when a problem needs to be resolved immediately. Phone support is best, but chatting works well, too. There needs to be an easy to use server interface like cPanel to access your server. You do not want to have to use terminal commands to view your server contents and make changes, unless you can afford to hire a professional server administrator to help you. Check to see what kind of server security is in place on the server you are considering. You will want to be able to access your server via Secure File Transfer Protocol (SFTP). There should be daily backups being made of your server contents. There should also be an easy, one or two-click method to install Secure Sockets Layer (SSL) certificates. Make sure the hosting company performs regular security maintenance. Ideally your hosting company has a published security protocol you can review so you know how they keep their servers safe. Some popular website hosting companies include:
GoDaddy DreamHost Bluehost InMotion SiteGround Prominently display a clear description of your business It is important to let people know who you are and what you do right away so they don’t feel confused when they visit your small business website. Make sure your main homepage banner (also known as a “hero image”) and subsequent banners are visual representations of your services, and also that you have an introductory text blurb near the top of the page that describes who you are and what you do. Additionally, make sure both your main and footer navigation menus have "About Us" page links easily accessible so people can click them and read more about your business in depth. Implement the best content management system A content management system (CMS) is a software program or application that is used to create and manage digital content. A good CMS will help you maintain your site, and you don’t need much technical knowledge to use it. You should choose a CMS that is designed for your unique needs; different systems are used for different reasons, such as user-friendliness, extensibility, and budget.
The following are some popular systems with descriptions of their strengths and weaknesses. WordPress: WordPress is the world’s most popular CMS. It has a vast, active support community and many useful plugins to extend the functionality of your site. (And if you cannot find a plugin that does what you want, it is easy to find a WordPress developer who can make one for you!) WordPress is also free and relatively simple to install. Most website developers are familiar with it so it is not hard to find an individual or agency that can work on your site. I normally recommend that small businesses use WordPress to create their websites, due to its flexibility and extensibility. It must be noted, however, that WordPress's biggest weakness is security—because it is so popular, hackers target it the most. Your WordPress site needs to be regularly maintained and secured so it is not hacked. Also, it is difficult to secure every single third-party plugin, so keeping your WordPress site secure must be an ongoing commitment through various best practices (checking to see if your plugins have been updated within the past few months, making sure it is a plugin provided in the official WordPress repository, deleting unused plugins immediately, etc.).
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